SoFi Invest is an American wealth management and robo advisory service, providing equity and cryptocurrency investment portfolios with competitive fees. The firm is heavily regulated and registered with the SEC and FINRA. First launched in 2011, the firm has attracted millions of clients and various awards.
Fidelity is a popular financial services firm that provides investment accounts and pensions with access to thousands of stocks, ETFs and mutual funds to clients based in the US, Europe and Asia. Fees vary by asset and account country, but are generally competitive, with zero-commission trading available on US stocks.
Bonus Offer
None
Comment by Reviewer
"SoFi Invest is a good stop for investors who want automated assistance with their stock and ETF investment decisions. The fractional shares and no minimum deposit will appeal to newer traders in particular."
"Fidelity is a great match for long-term investors who want an affordable platform to build their pension or investment portfolios. The SEC and FCA oversight are also good signs that the brokerage is regulated and trustworthy."
Pros
Can be tethered to other SoFi accounts, including SoFi Loans, SoFi money accounts and SoFi credit cards
Robo advisors can make investments according to user-defined goals and risk appetite
Straightforward platform makes investing easier for beginners
More than 4000 US stocks and ETFs with no commission
Start investing in fractional shares for as little as $5
Access to a free on-demand financial advisor
Automated dividend reinvestments
Users can participate in IPOs
SEC- and FINRA-regulated
No minimum deposit
Excellent list of stocks and funds to choose from
Very competitive pricing compared to largest rivals
Good list of account types to suit various types of investor
Uninvested cash is automatically put into a money market fund
Trusted global brand with strong regulation from SEC & FCA
Tax-efficient vehicles are available including ISAs
Cons
Basic portfolio reports with individual investment numbers only and no charts
Limited order types (no stop-losses)
Not much data supplied for securities
Commissions on crypto trades
Only six ETFs available
No tax-loss harvesting
Long withdrawal times
No forex or CFD trading
There is no demo account
Less suitable for short-term day trading
Presentation of data is overly complicated
No trading platform for non-US clients
The $1000 minimum deposit for international clients is high
Awards
Boring Money Best Buy 2021 – Pension
Boring Money Best for Beginners Pension 2021
Boring Money Best for Beginners ISA 2021
Boring Money Best for Low - Cost Pension 2021
Online Personal Wealth Awards - Best Retirement Adviser 2021
Shares Awards 2020 - Best Execution-Only Stockbroker of the Year
Instruments
Stocks, Crypto, ETFs
ETFs, Mutual Funds, ISAs, Pensions, Stocks, Indices
Trade 22 cryptocurrencies including Bitcoin, Binance Coin, Uniswap and Polkadot from as little as $10, making it a good pick for beginners. The broker charges a competitive 1.25% commission on crypto trades.
Traders from US accepted