Freetrade is a London-headquartered investing platform that offers zero-commission trading on thousands of UK, European and US stocks and ETFs through a beginner-friendly platform. Open a standard investment account, a self-invested pension or a stocks and shares ISA and start building a portfolio from as little as £2.
InvestEngine was founded in 2019 by the founders and CEOs of Gumtree and Ramsey Crookall, a successful independent wealth management firm. The company is regulated in the UK by the FCA and has planted itself as a strong competitor within the retail stock trading space, offering managed and DIY investment portfolios and access to more than 550 global ETFs.
Comment by Reviewer
"Freetrade provides a simple and affordable way for casual investors to build a diverse portfolio of 6000+ US, UK and European stocks with zero commissions."
"InvestEngine is best for UK investors looking to speculate on the financial markets through low-cost ETFs. We especially like the flexible investment solutions, with both managed and DIY portfolio options."
Pros
FCA-regulated brand with FSCS cover for investors
Thousands of US and UK stocks and hundreds of ETFs to choose from
Very competitive pricing vs competitors with low fees and zero commissions
Earn interest on uninvested cash with competitive rates
Transfer/move ISAs from other accounts
News and blog feed updated regularly
Built-in customer support via live chat
Fast revenue withdrawals
Dividends on stocks
We were impressed by the company's provision of analytics reports and strategy advice, as well as top product picks and a detailed blog
Hands-on investors can benefit from completely free access to InvestEngine's services, only paying for any dealing charges
We think the firm's investment platform is intuitive and impressive, making the whole experience simple and stress-free
InvestEngine clients have a wide choice of investment and savings accounts to tailor solutions to their goals
Managed portfolios provide professional advice and expert picks for a commission of only 0.25%
Cons
Competitors have larger selection of assets
Trading platform lacks deep analytical tools
Less suitable for active, high-volume traders
Many countries not accepted
No leveraged trading
No demo account
Any clients looking for long-term gains from individual company stock investments must look elsewhere as InvestEngine limits its products to ETFs
Despite offering several account types, the firm does not support Lifetime ISAs or Self Invested Pension Pots (SIPPs)
No tiered services for high-net-worth investors
Awards
Best Online Trading Platform 2020 - British Bank Awards
Best Share Trading Platform 2019 - British Bank Awards
People’s Choice 2019 - Good Money Guide
Best New Investment Service 2019 - Consumer Investment Awards