M1 Finance Review 2024

3.9 / 5
M1 Finance is #143 in our broker rankings.

M1 Finance remains a great choice for US investors who want a straightforward, commission-free way to invest in stocks and crypto. The intuitive dashboard, customizable portfolios and fractional shares should appeal to all experience levels and investing goals.

- Daytrading Review Team

M1 Finance is a US brokerage that allows users to build a customizable investment portfolio from a range of 6000+ stocks and shares, ETFs and cryptocurrencies. The innovative 'pie' based portfolio management system allows traders to build several portfolios with different aims, and the brokerage supports machine-learning tools that can provide automated portfolio management.

Stocks, ETFs, OTC stocks
M1 Finance Plus free for 3 months on new accounts
Wire Transfer, Cheque, Automated Customer Account Transfer Service

Stock Trading

M1 Finance offers a very large list of 6000+ stocks and shares listed on the NASDAQ and NYSE, as well as a small list of OTC securities. The shares are directly bought, sold and owned, meaning traders will have voting rights and benefit from dividends as well as capital gains. Commission-free trades and fractional shares will appeal to beginners and those on a budget.

Crypto Trading

M1 Finance users can open a crypto account to invest in 10 cryptocurrencies including Bitcoin, Ethereum, Cardano and Solana. You can also invest in six crypto-related funds and ETFs, which are a good way to get broader exposure to the digital currency market.


  • Best Roth IRA Accounts - 2020

✓ Pros

  • Thanks to additional extras like a bank account and loan service, M1 Finance continues to offer a one-stop shop for investors
  • The broker offers commission-free stocks with low fees, plus fractional shares, making it a great choice for beginners
  • The broker delivers a clean and easy-to-use dashboard that illustrates the current composition of your portfolio
  • The firm offers a straightforward proprietary platform with intuitive portfolio management tools
  • Multiple portfolios can be facilitated, with up to five accounts under the same login
  • Customizable 'pies' allow investors to curate their own ETFs
  • The range of 6000+ stocks and ETFs is highly competitive
  • Bitcoin trading is available through M1 Crypto

✗ Cons

  • Despite offering stocks and ETFs, M1 Finance doesn’t provide trading on mutual funds or options
  • Unlike competitors such as Betterment, M1 does not employ any human financial advisors
  • M1 Finance is only available in the US – eToro is a top alternative for the UK market
  • Accounts with less than $20 and no trading activity for 90 days are charged a fee
  • The way trades are placed puts transaction timing out of your control
  • You cannot consolidate external accounts for planning purposes
  • There are no stop-limit or stop-loss orders

M1 Finance is a top-rated robo-advisor aimed at experienced US investors. It offers customizable automated trading and clients can build portfolios across 6,000+ stocks, ETFs and cryptos. Our review lists M1 Finance’s trading products, account types, fees, deposits and more. Find out whether to open an account and start investing today.

M1 Finance Overview

M1 Finance LLC is an online investing platform founded in 2015. Its headquarters are in Chicago and it offers trading, asset management and lending services with the goal of helping clients grow their net worth.

The firm was founded by Brian Barnes and the current owner is M1 Holdings Inc. In 2016, M1 Finance introduced automated monthly deposits and portfolio allocation services, making withdrawals and account changes easier.

The digital brokerage has attracted over 500,000 investors from around the world, including across Europe. Internationally, the company has more than $6 billion in assets under management.

M1 is registered with the Securities and Exchange Commission (SEC) as a broker-dealer and is a member of the Financial Industry Regulatory Authority (FINRA) and the Securities Investor Protection Corporation (SIPC).


M1 Finance offers three different services – invest, borrow and spend.

M1 Invest

The M1 Invest platform provides a range of easy-to-use tools so that you can curate an investing strategy that works for you. Fractional shares provide flexibility and the broker’s powerful automation tool helps you implement and maintain effective trading strategies.

M1 Finance trading services

M1 Borrow

M1 Borrow lets you access a flexible line of credit at one of the lowest rates on the market. You can borrow against your investment without extra paperwork. Through M1 Finance you can loan up to 40% of your portfolio’s value, with rates as low as 3.5%.

M1 Finance investing services

M1 Spend

M1 Spend is a digital bank account that comes with a debit card. It lets you seamlessly integrate your spending and savings accounts with your investments. Through M1 Spend you can invest, borrow and spend in one easy-to-use platform.

M1 Finance investing services

M1 Finance Pies

M1 Finance offers the best pie-based interface on the market. It’s a cleverly designed widget that helps investors to build and manage portfolios with ease. Users can choose from more than 6,000 stocks and funds including ETFs to build custom pies. Investors also have access to over 60 expert pies such as Meet Kevin or Joseph Carlson, who are both top US investors.

You can create multiple pies with different risk parameters, whether safe or ultra-aggressive, to facilitate the best portfolio growth. Different risk allocations help investors to set up separate pies for various life goals.

M1 Finance trading pies

You can create up to five pies in total, so you could have two stocks and three fund-based pies, for example.

Some of the expert pies offered by M1 Finance in 2024 include:

Through the M1 Finance trading platform, you can view current stock prices and valuations before adding to your pies.

M1 does not do tax-loss harvesting. However, all accounts use a tax minimization feature that aims to help clients efficiently manage taxes owed when selling securities.

Assets & Markets

M1 Finance offers over 6,000 exchange-listed securities. The company offers most NYSE, NASDAQ, BATs traded stocks and ETFs. The brokerage also provides a small number of over-the-counter (OTC) stocks. These are investments that trade between two parties without the supervision of major exchanges (i.e. the NYSE and NASDAQ).

M1 Finance also offers fractional shares, so you can diversify your portfolios across assets. Fractional shares mean that investors can trade in particular equities through part of their portfolio and index funds in the other part.

Index funds are investments that track a particular set of assets on a public index. The portfolio of an index fund is built to track a range of different indices such as the S&P 500. You could create a specific pie in M1 Finance for these types of funds. Such funds tend to offer broad exposure to financial markets, lower fees and are passive types of investments.

If you’ve qualified for any dividends you will be able to see these in your account portfolio. You will also see the yield they have generated. While M1 Finance does offer reinvestment of dividends, it is a little bit different. If a dividend payment pushes your cash balance in your portfolio above $10, the cash is returned to your portfolio.

The company also offers a checking account. This option gives users a 1.3% APY on their deposited funds. You can also receive 1% cashback on eligible purchases, the option to process cheques, and early direct deposits on your paycheck – you will receive funds two days early.

M1 Finance does not support mutual funds, options, forex, metals, warrants or futures trading.

M1 Crypto

M1 Crypto is also coming soon. Users will be able to create their own pies, use the broker’s portfolios, or select both.

M1 plans to offer expert crypto pies that span DeFi, Web 3.0 and large-cap cryptocurrencies. Clients will also benefit from automated crypto trading and will have the ability to set a target percentage for each portfolio. In addition, M1 Crypto offers weekend trading and dynamic rebalancing, plus scheduled, manual rebalances. Importantly, M1 Plus members will benefit from access to a wider range of tokens and on-demand trades.

Clients can now sign up for early access on the broker’s site. And while waiting for full access, investors can research digital currencies and start building crypto pies on the broker’s trading interface.

Spreads & Commissions

Most brokerages charge a fee for a DRIP. M1 Finance is completely free. As there are no management fees or trading charges, all you pay is the expense ratio. With that said, accounts with less than $20 and no trading activity for 90 days are charged a fee.

Since the platform is free to use, the company is completely transparent about how it earns revenue, which is usually through earning interest on cash in different forms. For example, interest on lending securities and margin loans (via M1 Borrow).

Note that miscellaneous fees apply, a list of which can be found on the company’s website.


M1 Finance offers some of the cheapest margin rates on the market. Buying on margin means using a loan to buy more securities in your investment portfolio, thereby leveraging your existing deposit. M1 Finance offers 5% margin rates for all users and 3.5% for users who subscribe to M1 Plus.

Note, M1 Finance only accepts market orders for buying and selling — it doesn’t offer limits or stop-loss orders. Meaning all positions are executed at the current price on the spot market.

Mobile App

The M1 Finance Super app is available to download from the app store for both iOS and Android (APK) devices. Through the application, you can review and manage your portfolio. You can also optimize your money across spending, investing, and borrowing with just a few clicks. Client reviews of the app are positive noting the usability and reliability.

M1 Finance investing
Mobile investing

M1 Finance Payment Methods

You fund your M1 Finance account by depositing from your bank. You can also fund your account by transferring an account from another institution, or if you have an old 401(k) from a previous employer, you can roll this over to M1.

In-kind transfers (also known as direct account transfers) allow you to transfer stocks and funds directly from one brokerage to another, so switching to M1 Finance is simple.

You can also run a wire transfer into your M1 Finance Invest account by writing to them. Wires can only be sent into M1 Invest accounts; they do not support wires into M1 Spend accounts.

When taking money out of your M1 Finance account, the withdrawal time for M1 spend is 2-3 business days. For taxable/IRA accounts, withdrawals take 3-5 business days. Cheques take 2-9 days to clear. M1 Finance doesn’t charge a withdrawal fee.

Demo Account

You can gain access to the M1 platform by making a free login. From here, you can create a portfolio and test the system before committing to funding an account. This is a good place to start for beginners.

Bonuses & Promotions

M1 Finance doesn’t currently offer a sign-up bonus. In the past, a new account joining bonus of up to $500 was available to traders that switched from another platform. With that said, if you are a new member, you can try Plus free for three months.

M1 Finance also offers a $30 referral credit for both you and a friend. You can find your unique referral link under the “Refer & Earn” section of your profile.

Regulation & Licensing

M1 Finance is a legitimate business registered with the Securities and Exchange Commission (SEC) as a broker-dealer and is a member of the Financial Industry Regulatory Authority (FINRA) and the Securities Investor Protection Corporation (SIPC). Securities in M1 Invest accounts are insured for up to $500,000 by the SIPC. M1 Spend checking accounts of up to $250,000 are FDIC insured.

Additional Features

Integration With Other Services

You can integrate M1 Finance with other personal money management services. A few examples are Turbotax, H&R Block and Quicken integration for tax forms. You can also integrate your account with cash transfer apps such as Zelle. The process is straightforward and the broker’s support hub features step-by-step guides on how to use wider services within your account.


M1 Finance has powerful automation built into its services which enable investors to implement and maintain portfolios.

Rather than placing manual trades, users can automate contributions with an investing schedule. The technology built into M1 Finance also keeps portfolios on track with dynamic rebalancing. This means portfolios are monitored constantly and when it’s time to rebalance, the technology will automatically deploy funds across the portfolio to prevent losses.

You can even choose to do a Roth 401k rollover to IRA and then automate your trades so you never miss a chance to invest in the future.

Account Types

M1 Finance offers four main account types, all with zero fees:

Currently, M1 Finance does not offer an HSA (Health Savings Account).

M1 Finance has no hidden fees. You also won’t pay any trading costs with M1 Finance, but you will need at least $100 as an instant deposit for investment accounts and $500 for IRAs. As a result, it’s important to review which account is best for you.

M1 Finance also offers an M1 Plus account for $125 a year. It comes with a range of perks:

Trading Hours

M1’s trading window begins at 9:30 am Eastern time zone on days that the NYSE market is open, and runs until all orders have been completed. Users have access to after-hours trading although any changes made to your portfolio before 8 am Eastern time on trading days will be executed once the market opens. Orders are generally processed the same day during M1 Finance’s trading window.

M1 finance vs Robinhood, Trading 212, Webull, Questrade
M1 Mobile App

Customer Support

M1 Finance customer service representatives are English-speaking and available on days when the US stock market is trading. You can get instant help through live chat, or contact via direct telephone or email. M1 Finance aims to respond to emails within one business day. They can also help if you have login issues such as “phone number invalid.”

Head to the contact us page on the website for the phone number, email address and office address. The live chat logo is available in the bottom right-hand corner of the broker’s website.

You can also access customer service support with M1 Finance through Zendesk.

Since M1 is not an investment advisory service, there are no financial advisors to consult, so support is designed to help or guide with the technical aspects of your M1 account only. For example, if your account is not working correctly, funds haven’t been deposited, or if you are unable to log in.

M1 Finance also runs a YouTube channel with top tips, guides and news on how to use your account.


The M1 Finance desktop website and mobile app are safe. Investors can enable two-factor authentication, which is a more secure way to protect your assets. It consists of providing a password and a second identifying piece of information which is often a question and answer, or a code sent to a mobile device.

M1 Finance Verdict

M1 Finance is an excellent online broker that offers market-leading services. The pie-based interface and level of automation included within M1 Finance can help you to save time, customize and manage your portfolios with ease, and aid you on your way to becoming a successful investor.

Note, M1 Finance is only available to users in the US. Traders outside of the US, including UK-based investors, will need to find a suitable equivalent (listed below). Check our questions and answers below for more information.


How Do I Close An M1 Finance Account?

To delete an account is simple. If you have any cash or assets held you will want to put your M1 finance account through a liquidation process first. There are no withdrawal or liquidation fees at M1 Finance. If you have recurring deposits set up, you will need to cancel future scheduled deposits. You can then close your account in the support section. Account closures take 3-4 business days.

How Is It Possible To Create A New Pie in M1 Finance?

You can add a second pie “My Pie” to your portfolio, as a slice. Head to the M1 Finance Support Centre for a step-by-step guide on adding a second pie, whether custom or expert, into your account.

Is M1 Finance Available In The UK?

M1 Finance hasn’t confirmed when it’s coming to the UK. To open an M1 Finance account, you must be over 18 years old, a US citizen or permanent resident (a Green Cardholder) and have a current US mailing address.

What Alternatives Are Available to UK Investors?

UK-based investors will need to look at M1 Finance versus alternative investment platforms since it’s not currently available to non US citizens. Good alternatives include eToro, Fidelity, or Vanguard. You can invest in any of these from the UK and set up your chosen funds or ISAs.

Did M1 Finance Block GameStop (GME)?

You currently aren’t able to trade GME on the M1 platform because of the restrictions imposed by the firm’s custodial bank, Apex.

Can You Use M1 Finance For Day Trading?

M1 Finance is not designed for day trading. Instead, it is designed for long-term buy-and-hold investing. You can browse the broker’s range of services in our review.

Top 3 Alternatives to M1 Finance

Compare M1 Finance with the top 3 similar brokers that accept traders from your location.

  1. Interactive Brokers – Interactive Brokers (IBKR) is a premier brokerage, providing access to 150 markets in 33 countries, along with a suite of comprehensive investment services. With over 40 years of experience, this Nasdaq-listed firm adheres to stringent regulations by the SEC, FCA, CIRO, and SFC, amongst others, and is one of the most trusted brokers for trading around the globe.
    Go to Interactive Brokers
  2. IG – Founded in 1974, IG is part of IG Group Holdings Plc, a publicly traded (LSE: IGG) brokerage. The brand offers spread betting, CFD and forex trading across an almost unrivalled selection of 17,000+ markets, with a range of user-friendly platforms and investing apps. For 50 years, IG has maintained its position as an industry leader, excelling in all key areas for traders.
    Go to IG
  3. Swissquote – Swissquote is a Switzerland-based bank and broker that offers online trading and investing. The company has a high safety score and is listed on the Swiss stock exchange. The firm offers a huge range of products, from stocks, ETFs, bonds and futures to 400+ forex and CFD assets. Hundreds of thousands of traders have opened an account with the multi-regulated brokerage. Clients can get started in three easy steps while 24/7 customer support is available to assist new users.
    Go to Swissquote

M1 Finance Comparison Table

Compare M1 Finance With Similar Brokers
M1 Finance Interactive Brokers IG Swissquote
Rating 3.9 4.3 4.4 4
Markets Stocks, ETFs, OTC stocks Stocks, Options, Futures, Forex, Funds, Bonds, ETFs, Mutual Funds, CFDs, Cryptocurrencies CFDs, Forex, Stocks, Indices, Commodities, ETFs, Futures, Options, Crypto, Spread Betting Forex, CFDs, Indices, Stocks, ETFs, Bonds, Options, Futures, Cryptos (location dependent)
Demo Account Yes Yes Yes Yes
Minimum Deposit $100 $0 $0 $1000
Minimum Trade $1 $100 0.01 Lots 0.01 Lots
Bonus M1 Finance Plus free for 3 months on new accounts
Education Yes Yes Yes No
Platforms Own Trader Workstation (TWS), IBKR Desktop, GlobalTrader, Mobile, Client Portal, AlgoTrader, OmniTrader, eSignal, TradingCentral Web, ProRealTime, L2 Dealer, MT4, AutoChartist, TradingCentral MT4, MT5, AutoChartist, TradingCentral
Leverage 1:50 1:30 (Retail), 1:250 (Pro) 1:30
Payment Methods 3 6 6 5
Visit Visit Visit Visit Visit
Review Interactive Brokers

Compare Trading Instruments

Compare the markets and instruments offered by M1 Finance and its competitors. Please note, some markets may only be available via CFDs or other derivatives.

Compare M1 Finance Trading Instruments
M1 Finance Interactive Brokers IG Swissquote
CFD No Yes Yes Yes
Forex No Yes Yes Yes
Stocks Yes Yes Yes Yes
Commodities No Yes Yes Yes
Oil No No Yes Yes
Gold No Yes Yes Yes
Copper No No Yes No
Silver No No Yes Yes
Corn No No No No
Crypto Yes Yes Yes Yes
Futures No Yes Yes Yes
Options No Yes Yes Yes
ETFs Yes Yes Yes Yes
Bonds No Yes Yes Yes
Warrants No Yes Yes No
Spreadbetting No No Yes No
Volatility Index No No Yes No

M1 Finance vs Other Brokers

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The most popular M1 Finance comparisons:

  1. Moomoo vs M1 Finance

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M1 Finance is a US brokerage that allows users to build a customizable investment portfolio from a range of 6000+ stocks and shares, ETFs and cryptocurrencies. The innovative 'pie' based portfolio management system allows traders to build several portfolios with different aims, and the brokerage supports machine-learning tools that can provide automated portfolio management.