Citi Self Invest vs Vanguard

Citi Self Invest vs Vanguard Comparison Table 2024
Citi Self Invest Vanguard
3
2.8

Citi Self Invest is a personal investment account provider that was set up in 2021 from within Citigroup Inc's personal wealth management umbrella. The company is dedicated to providing retail traders with simple, effective tools and facilities to achieve long-term financial goals through investments in the financial markets. Citi Self Invest is regulated by the SEC.

Vanguard is a US-headquartered brokerage with 50 million clients globally and $8+ billion in assets under management. The brands offers investing in stocks, mutual funds, bonds, ETFs and options with low fees. The trusted broker is regulated by the SEC, FINRA and FCA.

Comment by Reviewer
"We think Citi Self Invest is great for anyone looking to make long term investments for large-scale capital growth or passive income generation." "We recommend Vanguard for long-term investors looking for managed accounts and self-directed trading opportunities. Fees are competitive, with zero-commission stock and ETF trading."
Pros
  • Easy to manage, move and transfer funds between Citi banking accounts
  • No minimum balance requirement for the Self Invest profile
  • Regulated by SEC with SIPC membership
  • Self invest or managed account options
  • Commission-free trading available
  • New investment account bonuses
  • Simple and sleek mobile app
  • ESG investing solutions
  • In-built Learning Center
  • Trusted since 1975 with strong regulatory oversight in the US and UK
  • Retirement and ISA accounts available alongside traditional investing solutions
  • Fully managed accounts providing a hands-off approach to investing
  • Excellent education and user guides compared to alternatives
  • Competitive fee structure with a 0.15% account fee
  • Commission-free stock and ETF trading
  • Well-designed mobile app
  • ESG funds available
Cons
  • Deposits and withdrawals via bank wire transfer only
  • No forex, futures, or crypto trading instruments
  • Leveraged trading not available
  • No demo account
  • US clients only
  • Limited payment methods - credit cards, cheques and e-wallet are not supported
  • High minimum investment amounts, including $3000 for the majority of mutual funds
  • No demo account available to practise trading risk-free
  • Focused on US clients
Instruments
Stocks, ETFs, Mutual Funds, Bonds Stocks, ETFs
Demo Account
No No
Minimum Deposit
$0 $1
Trading Platforms
  • Own
  • Own
Payment Methods
Minimum Trade
$1 $1
Regulator
SEC SEC, FINRA
Margin Trading
Yes Yes
Margin Rate
8.5%+
STP Account
No No
ECN Account
No No
DMA Account
No No
MAM Account
No No
PAMM Account
No No
LAMM Account
No No
Demat Account
No No
AI / Machine Learning
No Yes
Robo Advisor
Yes Yes
Negative Balance Protection
No No
Market Maker
No No
P2P Trading
No No
Spot Trading
No Yes
Mobile Apps
iOS & Android iOS & Android
Auto Trading
Yes Yes
Copy Trading
No No
Social Trading
No No
VPS Hosting
No No
Tournaments
No No
Demo Competitions
No No
Ethical Investing
Yes Yes
Custodial Account
No Yes
Guaranteed Stop Loss
No No
Islamic Account
No No
Account Currencies
  • USD
  • USD
  • EUR
  • GBP
Stock Exchanges
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