Citi Self Invest vs Merrill Edge

Citi Self Invest vs Merrill Edge Comparison Table 2024
Citi Self Invest Merrill Edge

Citi Self Invest is #35 in our broker rankings.


Merrill Edge is #35 in our broker rankings.

United States Flag Traders from US accepted
United States Flag Traders from US accepted

Citi Self Invest is a personal investment account provider that was set up in 2021 from within Citigroup Inc's personal wealth management umbrella. The company is dedicated to providing retail traders with simple, effective tools and facilities to achieve long-term financial goals through investments in the financial markets. Citi Self Invest is regulated by the SEC.

Merrill Edge is a subsidiary of Bank of America and has been operating as an investment advisory firm since 2010. The firm offers a range of investment products spanning stocks, ETFs, bonds, funds and options via its trading platform, MarketPro. Merrill Edge is regulated by the SEC and FINRA in the US and offers its services to US clients only.

Bonus Offer
$600 Transfer Bonus
Comment by Reviewer
"We think Citi Self Invest is great for anyone looking to make long term investments for large-scale capital growth or passive income generation." "Based on my assessment, I recommend Merrill Edge to US traders looking for investment and savings accounts at a reputable and highly regulated stock broker. It's also a great choice if you want to pay zero commissions on US stocks and ETFs."
  • Easy to manage, move and transfer funds between Citi banking accounts
  • No minimum balance requirement for the Self Invest profile
  • Regulated by SEC with SIPC membership
  • Self invest or managed account options
  • Commission-free trading available
  • New investment account bonuses
  • Simple and sleek mobile app
  • ESG investing solutions
  • In-built Learning Center
  • Overall, I think the MarketPro platform offers everything you need to trade US stocks, with access to advanced tools and indicators at no extra cost. I like that the platform can be fully customized too, with up to 25 saveable layouts
  • For those who are comfortable trading independently, I’m pleased to report that the broker’s self-directed account has no account fees or minimum balance requirements
  • It’s good to see that traders can access unlimited zero-commission stocks and options, making Merrill Edge a relatively low-cost broker for US clients
  • I feel very reassured that Merrill Edge is a highly established and well-regulated broker and I’m confident that clients can trade with peace of mind
  • I found an excellent range of investment options during my tests, covering a range of goals including retirement, healthcare or college savings
  • As an institution backed by the Bank of America, I’m pleased that the broker is able to offer margin in excess of $100,000 to traders
  • Deposits and withdrawals via bank wire transfer only
  • No forex, futures, or crypto trading instruments
  • Leveraged trading not available
  • No demo account
  • US clients only
  • I found that the guided investment account comes with fairly high account management fees compared to others in the market. Even with the full 0.15% discount for holding over $100,000 in assets, I think this fee is still higher than competitors
  • I noted that transactions both to and from a Merrill Edge brokerage account cannot be made by credit or debit card, nor e-wallets. Traders are limited to bank wire transfers or cheque payments instead
  • It’s worth mentioning that traders looking to trade forex or cryptocurrencies should look elsewhere, as Merrill Edge only offers securities
  • I think it’s a shame that only US citizens are accepted at Merrill Edge, though this is common at US brokerages
  • #1 for ESG & Sustainable Investing
  • #1 for Banking Services
  • #1 for Client Experience (Self-Directed)
Stocks, ETFs, Mutual Funds, Bonds Stocks, Mutual Funds, ETFs, Options, Bonds
Demo Account
No No
Minimum Deposit
$0 $0
Trading Platforms
  • Own
  • MarketPro
Payment Methods
Minimum Trade
$1 0.01 Lots
Margin Trading
Yes Yes
Margin Rate
8.5%+ 8.625%
STP Account
No No
ECN Account
No No
DMA Account
No No
MAM Account
No No
PAMM Account
No No
LAMM Account
No No
Demat Account
No No
AI / Machine Learning
No No
Robo Advisor
Yes Yes
Negative Balance Protection
No No
Market Maker
No No
P2P Trading
No No
Spot Trading
No Yes
Mobile Apps
iOS & Android iOS & Android
Auto Trading
Copy Trading
No No
Social Trading
No No
VPS Hosting
No No
No No
Demo Competitions
No No
Ethical Investing
Yes Yes
Custodial Account
No Yes
Guaranteed Stop Loss
No No
Islamic Account
No No
Account Currencies
  • USD
  • USD
Stock Exchanges
More Comparisons
Citi Self Invest
Merrill Edge