Fidelity vs Wealthfront

Fidelity vs Wealthfront Comparison Table 2024
Fidelity Wealthfront

Fidelity is #35 in our broker rankings.


Wealthfront is #35 in our broker rankings.

United States Flag Traders from US accepted
United States Flag Traders from US accepted

Fidelity is a popular financial services firm that provides investment accounts and pensions with access to thousands of stocks, ETFs and mutual funds to clients based in the US, Europe and Asia. Fees vary by asset and account country, but are generally competitive, with zero-commission trading available on US stocks.

Wealthfront is a leading US robo advisor, regulated by the Securities and Investment Commission (SEC). The low fees and choice of investment profiles makes it stand out from rivals. The brokerage is also trusted by 640,000+ customers with over $43 billion in AUM.

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Comment by Reviewer
"Fidelity is a great match for long-term investors who want an affordable platform to build their pension or investment portfolios. The SEC and FCA oversight are also good signs that the brokerage is regulated and trustworthy." "Wealthfront is a good option for long-term investors looking for a hands-off approach to trading. We like the choice of trading accounts, retirement solutions, individual savings profiles all within a sleek and modern interface."
  • Excellent list of stocks and funds to choose from
  • Very competitive pricing compared to largest rivals
  • Good list of account types to suit various types of investor
  • Uninvested cash is automatically put into a money market fund
  • Trusted global brand with strong regulation from SEC & FCA
  • Tax-efficient vehicles are available including ISAs
  • Automated investment opportunities through robo advisors with financial advice, planning and automatic portfolio rebalancing
  • A choice of accounts to suit different trading goals including retirement investing (IRAs) and individual investing solutions
  • Transparent and competitive pricing model with no account opening fees, inactivity charges or commissions
  • Trustworthy broker registered with the US SEC alongside fund insurance from FDIC and SIPC
  • Direct indexing (a feature where individual shares in an ETF are purchased separately)
  • User-friendly platform with mobile app compatibility on iOS & Android devices
  • Competitive 0.25% annual advisory fee for AUM
  • Low advisory fees and ETF expense ratios
  • ESG/Socially Responsible friendly
  • Tax-efficient trading strategies
  • Promotions for new clients
  • No forex or CFD trading
  • There is no demo account
  • Less suitable for short-term day trading
  • Presentation of data is overly complicated
  • No trading platform for non-US clients
  • The $1000 minimum deposit for international clients is high
  • Limited human component to advisory service
  • Poor customer support with no live chat
  • The brand accepts US clients only
  • Less suitable for short-term trading
  • No large-balance discounts
  • Boring Money Best Buy 2021 – Pension
  • Boring Money Best for Beginners Pension 2021
  • Boring Money Best for Beginners ISA 2021
  • Boring Money Best for Low - Cost Pension 2021
  • Online Personal Wealth Awards - Best Retirement Adviser 2021
  • Shares Awards 2020 - Best Execution-Only Stockbroker of the Year
ETFs, Mutual Funds, ISAs, Pensions, Stocks, Indices Stocks, ETFs, Cryptos
Demo Account
No Yes
Minimum Deposit
$0 $1
Trading Platforms
  • Own
  • Own
Payment Methods
Minimum Trade
£25 $1
Margin Trading
No No
STP Account
No No
ECN Account
No No
DMA Account
No No
MAM Account
No No
PAMM Account
No No
LAMM Account
No No
Demat Account
No No
AI / Machine Learning
No Yes
Robo Advisor
Yes Yes
Negative Balance Protection
No No
Market Maker
No No
P2P Trading
No No
Spot Trading
No Yes
Mobile Apps
Fil Mobile App iOS & Android
Auto Trading
Copy Trading
No No
Social Trading
No No
Trade Signals
VPS Hosting
No No
No No
Demo Competitions
No No
Ethical Investing
No No
Custodial Account
Yes No
Guaranteed Stop Loss
No No
Islamic Account
No No
Account Currencies
  • USD
  • GBP
  • USD
Stock Exchanges
Crypto trading not offered Wealthfront supports investing in Bitcoin and Ethereum via statutory trusts. Cryptocurrency cannot exceed 10% of your total portfolio to protect against significant volatility, so if you are an active crypto trader, this isn't the best broker.
  • GBTC
  • ETHE
Crypto Lending
No No
Crypto Mining
No No
Crypto Staking
No No
Auto Market Maker
No No
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