Hi Dylan,
Thanks for your message.
It is a worrying trend. Personally, I don’t believe features like confetti when you place a trade or incentives for frequently trading should be encouraged.
Steve is right that Robinhood has faced regulatory action for some of its practices, including a $70 million penalty from FINRA in 2021 relating to various events like system outages but also its gamification of features.
The hope is that other firms learn from this and focus on developing a serious trading environment.
James Barra